IPHONE 14 PRO 256GB DEEP PURPLE APPLE

Designed to resist.

This pocket titan includes Ceramic Shield, harder than any smartphone glass. Water resistance. Surgical grade stainless steel. And 6.1 or 6.7-inch screen. In the four amazing colors that a Pro deserves.

We present the new face of iPhone.

Innovation takes a new form, and its name is Dynamic Island. It's not quite hardware. Not quite software. Rather the perfect combination of the two: Apple in its purest form. Thanks to it, you'll be aware of the music that plays, FaceTime calls and much more while you follow your own thing.

Always-on display. Always by eye.

The lock screen is now visible at all times. A quick glance and you find out what's important without lifting a finger. Of course, if you turn your iPhone upside down or keep it in your pocket, the screen turns off to save battery. It's a phone with lots of lights.

Your photo. Your handwriting. Your widgets. Your iPhone.

In iOS 16 the lock screen is untied. You can overlay your photos on the text to give them the prominence they deserve, have the Activity rings in view or find out everything with real-time information about the apps you use the most.

Transparency in app tracking lets you decide which apps have permission to track you. A screen up to twice as visible

The Super Retina XDR display peaks at 2,000 nits even in bright sun. That is, not only doubles that of before, but it is also the highest peak brightness in a smartphone. The sharpness of the text is obvious. HDR photos and videos also enhance your image, with up to 1,600 nits of peak brightness. This brings the iPhone up to par with the Pro Display XDR. No more, no less. The movies, series and even videos you record come to life more than ever. ProMotion technology achieves a variable refresh rate of between 10 and 120 times per second. It automatically knows when to deliver maximum graphics performance and when it's time to save power. Work hard for you to enjoy playing.

The Pro camera system improves to the beast.

New 48 Mpx main camera with advanced Quad Pixel sensor.

Resolution x4. Do not hesitate to reframe.

The iPhone 14 Pro does wonders with the 48-megapixels. It offers you up to four times higher resolution in ProRAW, so that when reframing you still have an extraordinary level of detail.

The Quad Pixel sensor allows us to go beyond the three fixed lenses of the Pro camera system and create an additional two-magnification telephoto lens.

The new telephoto lens uses the central 12 megapixels of the Quad Pixel sensor to achieve 4K photos and videos in high resolution without digital zoom.

It also works in Portrait mode, time-lapse and panoramic camera. You have greatness just a touch away.

Due to its focal length and great resolution, x2 is the ideal framing option for Portrait mode.

Up to x3 better low-light photos

with ultra wide angle

Up to x2 better low-light photos

with the main camera

Up to x2 better low-light photos

with the telephoto lens

We released the 24 f / s. Cinema mode now records in 4K HDR at an industry-standard 24 frames per second. Get ready for the red carpet.

This reality surpasses fiction: you can now edit your sequences with other professional footage in 4K at 24 or 30 f / s, and even adjust the depth effect after recording.

Very moved movies. And stabilized.

Record from an SUV or chase your protagonist through the countryside. With the Action mode you will get stable shots to hand without having to use a stabilizer. Let the audience tremble.

Megaselfies are coming.

Thanks to the new TrueDepth front camera with autofocus and larger aperture, close-ups pop out and group photos fit more beauty than ever.